Fifty-Nine Parks Print Series
The US National Parks and screen printed posters are two of my favorite things. The Fifty-Nine Parks Print Series falls under the umbrella of The National Poster Retrospecticus. The strength of the series comes from an eclectic mix of artists and the unique beauty of each park. The idea for this one is simple: celebrate the parks and some of our favorite poster artists in the world! Some of our early aspirations for the series included touring the parks with the show (in the works!) and getting the collection into the Library of Congress at some point. It's crazy to think the second aspiration has already come true! It's a total blast to work with so many talented artists and build another brand from scratch.
Part of what makes this series exciting is working with so many different artists. I work with each artist through the research phase, concept development, initial sketches, and final art. The goal of each poster is to capture a scene that best represents the park and best suits each artists aesthetic strengths. It's no small task to create a static image that captures the essence of each park. Every artist has a different working style too. It's a fun challenge to adapt to those different styles while bringing in elements of collaboration and cohesivness to the series.
Building the Brand
One of the challenges of building a brand and maximizing your own output is knowing when to bring others into the fold. That has meant bringing in designers like Curtis Jinkins to design the parks branding. We also teamed up with type designer Riley Cran to design a custom typeface for the series. This meant I was freed up to build the parks website, create and typeset a poster template for the series, and expand upon the beautiful branding that Curtis created for us.
Producing the Series
This means everything from funding the project to promoting it. One day you'll find me working with our printers to fine-tune colors. The next I'll be queuing up new artists, working with wholesalers, and creating promotions for the series. One of the most exciting challenges is thinking strategically about what moves to make next. Building a brand takes time. I can picture the finish line with all of the posters created and the show touring around the US. All of those posters can't be made over night though. We're limted by things like working capital and production times. But those limitations are fun to work with—they often lead to some fun creative problem solving. It's exciting to dream up and create new products that we can introduce to diversify the appeal of the brand.