About the Project

The goal of this project was to brand the new cafe in the dorms at Mass Art. Coffee lingo informed the name change from Pour Cafe to Full City, which refers to special roast of coffee beans and the busy nature of living in the city. The inspiration for the logo mark was a combination of old cafe / road signage, since the cafe would serve as a pit stop for most students on their way to or from class. Overall the look and feel of the branding was to be warm and inviting, and less cold / modern looking than the actual art school dorms themselves. Some of the process work, typographic use in the space, branding, clothing and the final marks are shown together here.

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